Cookie Policy

1. Overview

We use cookies and similar technologies (collectively, "cookies") to keep our site secure and functional, measure usage, improve performance, and support marketing. This policy explains the types of cookies we use, our region-aware consent approach, how you can manage preferences, and how long we retain your choices.

2. What are cookies?

Cookies are small text files that are stored on your computer or mobile device when you visit a website. They help the website remember your device and how you interacted with it, which is useful for various purposes.

3. How we use cookies

We use cookies to:

• Provide core site features (navigation, forms, security).
• Understand which pages are used and improve performance.
• Remember preferences to enhance your experience.
• Support measurement of campaigns and audience interest (subject to consent).

4. Types of cookies we use

• Essential: Required for our website to work (e.g., page navigation, security, form submission). These cannot be turned off.
• Analytics: Help us measure traffic and usage to improve content and performance.
• Marketing: Enable more relevant outreach and measure advertising effectiveness.

5. Region-aware consent (US/CA implied, explicit elsewhere)

We use a hybrid consent model that matches regional expectations:

• European Union & United Kingdom: Analytics and marketing cookies stay off until you make an explicit choice.
• United States & Canada: We treat visits as implied consent and turn analytics/marketing on, while still giving you a clear option to opt out.
• Everywhere else: If we cannot confirm you are in the US or Canada, we default to explicit consent and keep analytics/marketing off until you decide.

You can change your choices any time using the "Cookie settings" link in the site footer. If regulations change or we materially update this policy, we may re-prompt for a fresh decision. For transparency, we log anonymous, aggregate counts of countries where we must show the explicit consent banner.

6. Managing your preferences

• In-site controls: Use "Cookie settings" in the footer to enable/disable Analytics and Marketing cookies.
• Browser controls: Most browsers let you block or delete cookies. Blocking some cookies may impact site functionality.
• Retention: We store your consent choice for up to 180 days or until policy changes prompt a new choice.

7. Third-party cookies we use

We use trusted third parties to help operate our site and measure performance. Depending on your settings and region, the following may load:

• Google Tag Manager / Google Analytics: site usage measurement and event tracking.
• Microsoft Clarity: click tracking and privacy-screened session recordings that help us spot UX bugs.
• HubSpot: embedded forms and engagement analytics.
• Meta Pixel: advertising measurement and optimization.
• LinkedIn Insight: campaign analytics and audience insights.

These services set their own cookies. For more details, consult each vendor's privacy and cookies pages.

8. Changes to this policy

We may update this policy to reflect changes in technology, regulation, or our services. When material changes occur, we will update the "Effective Date" and may re-prompt for consent.