Shradha Mittal

Building Purpose-Driven Mental Health Innovation

Shradha Mittal represents a new generation of healthcare technology leaders who bring operational excellence from other industries to solve pressing health challenges. As Co-Founder and Chief Officer at HiBoop, she combines 21 years of organizational development expertise with a mission to transform digital mental health assessment accessibility.

Her journey from scaling high-growth companies to mental health technology co-founder demonstrates that meaningful innovation often comes from applying proven methodologies to new domains. At HiBoop, she continues to prove that building successful mental health technology requires not just technical innovation but also the organizational foundations that enable sustainable growth and genuine impact.

The Journey from Scaling Unicorns to Mental Health Innovation

Shradha's career trajectory reveals a consistent pattern of transforming organizations through people-centered leadership. After spending two decades working with over 100 CEOs and building talent strategies for high-growth technology companies, she made a pivotal decision in 2023. Rather than continuing in traditional tech leadership roles, she chose to co-found HiBoop alongside Jason Morehouse.

Her previous role as Senior VP of People & Culture at Trulioo showcased her exceptional ability to scale organizations. Following Trulioo's $400 million funding round, she grew the company from 180 to 500+ global employees while reducing employee turnover by 45% year-over-year. Her comprehensive organizational restructuring and values-based hiring processes earned Trulioo the Excellence in Company Culture recognition at BC TECH's 2023 Technology Impact Awards. [PRWeb][PYMNTS]

Before Trulioo, as Head of Talent and People Operations at Framework Venture Partners, Shradha developed talent attraction strategies for portfolio companies, helping startups navigate the challenging transition from early-stage to scale-up. This experience working across multiple companies and industries provided her with unique insights into what makes organizations succeed or fail – insights she now applies to HiBoop's growth strategy.

Creating Organizational Foundations for Mental Health Transformation

At HiBoop, Shradha's role extends far beyond traditional operations leadership. She has architected a purpose-driven organizational culture from day one, implementing intentional hiring practices that prioritize mission alignment over pure technical skills. This approach has already yielded results: HiBoop successfully secured five strategic pilot partnerships with mental health clinics, deliberately limiting spots to ensure deep values alignment with early customers. [Business Wire]

Her operational philosophy centers on measuring what matters. Drawing from her University of Toronto education in Management Studies with specialization in Business and Human Resources, combined with expertise in psychometric testing, she has built HiBoop's organizational structure to support both rapid scaling and sustained mission focus.

Working alongside CEO Jason Morehouse, whose personal mental health journey inspired HiBoop's creation, Shradha ensures that the company's internal culture mirrors its external mission. She has implemented workplace policies that acknowledge mental health challenges, creating an environment where team members can thrive while building technology that serves others facing similar struggles. This alignment between internal culture and external mission represents a new model for mental health technology companies.

A Vision for Accessible Mental Health Through Strategic Growth

Shradha's vision for HiBoop extends beyond building another digital health platform. She sees the company as a catalyst for systemic change in how mental health assessment and care are delivered. By combining 40+ validated assessments into a comprehensive platform that serves both individuals and healthcare providers, HiBoop addresses the fundamental inefficiencies that limit mental health care access. [CanHealth][Canadian SME]

Her strategic approach to growth reflects lessons learned from scaling organizations at critical junctures. Rather than pursuing rapid expansion, she has focused on building strong foundations – from securing Living Wage Employer certification to pursuing B-Corp status. These decisions reflect her belief that sustainable impact requires aligning business operations with social mission from the beginning, not as an afterthought.

The beta launch in May 2025, following successful pilots with clinics including Canadian Addiction Treatment Centres and OneLife, demonstrates her methodical approach to market expansion. Each partnership is carefully selected not just for revenue potential but for alignment with HiBoop's mission to make mental health resources "accessible, accurate, and actionable" for all Canadians.

Leading Through Expertise and Authentic Connection

Recognition for Shradha's leadership extends across the technology and healthcare sectors. Featured in Authority Magazine's series on purpose-driven leadership, she shared her framework for building cultures that attract top talent while serving social missions. Her five-step approach – defining mission with leadership, integrating purpose into operations, showing employee impact, leading by example, and building inclusive environments – has become a blueprint for other mental health technology startups. [Read Full Interview]

With 21 LinkedIn recommendations from executives and team members, her reputation for transformational leadership is well-documented. Colleagues consistently highlight her ability to balance strategic thinking with hands-on execution, creating environments where both people and businesses thrive. Her involvement in securing Douglas Magazine's "10 to Watch" recognition for HiBoop in 2025 further validates her impact on Victoria's technology ecosystem.

Shradha's thought leadership extends to challenging conversations about workplace mental health. In interviews, she emphasizes that addressing mental health stigma requires more than policies – it demands leaders who model vulnerability and create psychological safety. Her experience helping organizations navigate post-pandemic workplace transformations positions her as a voice for integrating mental health considerations into all aspects of business operations.