
Jason Morehouse
Founder & CEO, HiBoop
"From building a billion-dollar booking platform to launching HiBoop within 24 hours, driven by a mission to ensure no one waits 40 years for mental health answers"
From Personal Crisis to Global Mental Health Mission
Jason Morehouse represents a new archetype of healthcare technology founder: one whose personal mental health journey directly informs revolutionary solutions. After spending $80,000 on comprehensive mental health assessments at age 40, discovering he had lived with undiagnosed ADHD, complex PTSD, and anxiety disorder his entire life, Jason transformed his shock into action. Within 24 hours of orchestrating Checkfront's three-way international merger, he founded HiBoop with a clear mission: democratize mental health assessment globally.
His journey from building Checkfront in an unfinished basement with toddlers crawling around to processing $1.5 billion in bookings across 128 countries demonstrates exceptional entrepreneurial capability. But it's his vulnerability about mental health struggles and his determination to solve them systematically that defines his leadership at HiBoop.
"Well, that only took 40 years. Nobody has 80 grand to figure out where their brain is at. It's just not right."
- On receiving his mental health diagnosis in 2022
Building Checkfront: From Basement to Billions

Jason's entrepreneurial journey began in 2010 when he co-founded Checkfront, a booking management platform for tour operators and activity providers. Starting in an unfinished basement while managing the chaos of young children, Jason built what would become the backbone of thousands of tourism businesses worldwide. Over 13 years, Checkfront grew to serve over 5,000 operators, processing billions in bookings and earning multiple technology awards including VIATEC's Product of the Year (2016) and Technology Company of the Year (2017).
The COVID-19 pandemic tested Jason's leadership like never before. Managing 100+ employees through unprecedented uncertainty while the tourism industry collapsed around them, Jason's anxiety reached critical levels. Despite securing $8-10 million CAD in Series A funding just before the pandemic, the pressure of keeping the company alive while supporting his team's mental health took its toll. This period would ultimately catalyze his personal mental health journey and the founding of HiBoop. [PhocusWire][Marketing Speak]
In 2023, Jason orchestrated a complex three-way international merger for Checkfront, successfully exiting the company he had built from scratch. But rather than taking a break or pursuing traditional next ventures, Jason did something unprecedented: within 24 hours of the merger, he launched HiBoop, channeling 13 years of SaaS expertise into solving the mental health crisis he had personally experienced.
The $80,000 Wake-Up Call That Changed Everything

By 2022, despite professional success, Jason's mental health had deteriorated to a breaking point. Years of unexplained anxiety, difficulty focusing, and emotional dysregulation had taken their toll. Desperate for answers and with the financial means to pursue them, Jason embarked on what would become an $80,000 journey through comprehensive mental health assessments: neuropsychological testing, psychiatric evaluations, specialized ADHD assessments, and trauma screening.
The results were life-changing: at 40 years old, Jason was diagnosed with ADHD, complex PTSD, and general anxiety disorder. Suddenly, four decades of struggles made sense. The hyperactivity that drove his entrepreneurial success, the anxiety that kept him up at night, the trauma responses that affected his relationships all had clinical explanations and, more importantly, treatment paths.
But alongside relief came anger. "If you have pink eye, your doctor says 'You have pink eye. Here's a prescription,'" Jason reflects. "If you're trying to get mental health help, you end up lost in the abyss." The realization that he had spent $80,000 (more than many Canadians' annual income) just to understand his mental health became the catalyst for HiBoop. No one should have to wait 40 years or spend a fortune for basic mental health assessment.
The Diagnosis Journey
- Comprehensive neuropsychological testing
- Specialized ADHD assessment
- Trauma and PTSD screening
- $80,000 total investment
The HiBoop Solution
- 40+ validated digital assessments
- 75% faster assessment time
- Accessible pricing model
- Available to Clinicians Across the US and Canada
HiBoop: 24 Hours from Exit to Innovation
The speed at which Jason launched HiBoop reflects both his entrepreneurial DNA and the urgency of the mental health crisis. Within 24 hours of completing Checkfront's merger, he had incorporated HiBoop, assembled initial team members, and begun developing the platform's intelligent assessment architecture. This wasn't impulsive. It was the culmination of months of planning driven by personal experience and market understanding. [Vancouver Guardian]
Jason's vision for HiBoop extends far beyond digitalizing assessments. He's building a comprehensive ecosystem that bridges the gap between individuals seeking help and clinicians providing care. The platform combines 40+ validated digital mental health assessments, automated intelligent scoring, instant report generation, and seamless clinical integration, all designed to reduce the time from first concern to diagnosis from months to days. [BC Business]
The early results validate Jason's approach. HiBoop's pilot program with five strategic clinic partners, including Canadian Addiction Treatment Centres, achieved a 94% provider satisfaction rate while reducing assessment time by 75%. These metrics demonstrate that Jason's personal pain points align with systemic healthcare challenges and that his solution addresses both effectively.
Leadership Through Vulnerability: A New Model for Tech CEOs


Jason's openness about his mental health journey represents a radical departure from traditional tech CEO personas. In podcast interviews and speaking engagements, he doesn't hide behind success metrics or pivot to safer topics. Instead, he leads with vulnerability, sharing how ADHD shaped his entrepreneurial style, how PTSD affected his leadership decisions, and how proper diagnosis transformed his life. [Apple Podcasts]
"I've always been open, especially with mental health," Jason explains. "It's life-changing... There's nothing wrong with it. Trust is super important in any company." This philosophy permeates HiBoop's culture, where mental health discussions aren't just accepted but encouraged. Team members have access to the platform's assessments, flexible schedules accommodate therapy appointments, and "mental health days" are treated with the same legitimacy as sick days.
His leadership philosophy extends to competition and collaboration. "If you zoom out far enough, you can see the bigger picture that there is no such thing as competition. It's more co-petition. It's not a zero-sum game," he notes. This perspective drives HiBoop's approach to partnerships, working with other mental health platforms rather than against them, because the crisis is too large for any single solution.
Global Vision: From Canadian Pilot to Worldwide Impact
While HiBoop launched with a focus on Canadian mental healthcare, Jason's vision is explicitly global. With 264 million people suffering from depression and 284 million from anxiety worldwide, he sees HiBoop as a critical infrastructure component for global mental health transformation. The platform's architecture supports multiple languages, currencies, and healthcare systems, preparing for international expansion.
"Mental health challenges are a worldwide issue, and we are developing a platform aligned with global assessment models to provide clinics and individuals everywhere with timely care," Jason states. This isn't Silicon Valley hyperbole. It's a measured approach based on his experience scaling Checkfront across 128 countries. He understands the complexities of international expansion and is building HiBoop with these challenges in mind from day one.
Recognition is already following. HiBoop was named to Douglas Magazine's prestigious "10 to Watch" list for 2025, highlighting the company's potential to transform not just Canadian healthcare but global mental health delivery. Media coverage from BC Business to Vancouver Guardian positions Jason as a thought leader in mental health technology, combining personal authenticity with proven entrepreneurial success. [Douglas Magazine]
Jason's Leadership Principles
- 1Radical Transparency: "I've always been open, especially with mental health. Trust is super important in any company."
- 2Purpose-Driven Persistence: "The most important thing with any company is whether you will find a way. You're going to figure it out because there's a purpose behind it."
- 3Collaborative Competition: "There is no such thing as competition. It's more co-petition. It's not a zero-sum game."
- 4Learning Through Mistakes: "Startups are basically a series of mistakes strung together. Some can be fatal, while others are a learning experience."
- 5Authentic Identity: "Hi, I'm Jason. I hate being told what to do. As a product person at heart, I've created spaces where I fit and have a purpose."
Jason's message to others struggling with mental health is clear and consistent: "If I could offer one piece of advice, it would be to seek help and know it's okay to ask for support. You don't have to face mental health challenges alone." This isn't corporate messaging; it's personal conviction born from 40 years of unnecessary struggle and the transformative power of proper diagnosis and treatment.
As HiBoop scales from pilot programs to broader deployment, Jason remains focused on the core mission: ensuring no one else waits decades for mental health answers. Every feature, partnership, and expansion decision is evaluated against this criterion. It's not about building another unicorn, though the market opportunity certainly exists. It's about systematic change in how mental healthcare is delivered globally.
"HiBoop is not just a platform; it's a movement towards better mental health care. Through Jason's leadership, combining hard-won personal insights with proven entrepreneurial execution, HiBoop is positioned to transform mental health assessment from a privilege of the few to a right for all."
Connect with Jason
A Message from Jason
"Living with ADHD, complex PTSD, and anxiety, I've experienced firsthand the challenges of navigating a mental health system that often feels out of reach. These experiences inspired me to create HiBoop."
"If I could offer one piece of advice, it would be to seek help and know it's okay to ask for support. You don't have to face mental health challenges alone."